VANS Paris Fashion week 2023

To premiere Vans’ new pinnacle label, OTW by Vans, we created a multi-day brand experience on the banks of the Seine during Paris Fashion Week. Blending skateboarding, art, product, the experience featured a skateable architectural installation designed in partnership with PLAYLAB inc, a live skate exhibition featuring Vans athletes, and musical performances by King Krule and Onyx Collective.

“It was about skaters being elegant. The whole thing was a megawatt introduction to OTW by Vans, which is billed as “a designated space for product exploration to push the edges of design expression.”

- Dazed

Partners: PlayLab, United Front, DLX NYC, California Skateparks, Atiba Jefferson, Greg Hunt, Ako Jefferson, Rachelle Shapiro, Zach Sheats, Ben Kaplan, Ian Ginoza