Fall 22 Vans Classics campaign built in partnership with model Paloma Elsesser. This campaign spotlighted the 3 iconic silhouettes that have made Vans a footwear staple, but whose popularity has waned over the last 5 years. These styles have adorned the feet of innovators and creatives for decades, but needed a believable and aspirational partner to breathe new life into the Vans spirit. Paloma’s disruption of the fashion industry and roots in skate and street culture perfectly embodied the Vans spirit.

“This campaign represents a community of creative and colleagues I call friends. Vans invested in my vision for this project, so it feels inspiring to see the images we created…here in New York, with my New York family all over the city. I’ve been wearing Vans forever, so it’s a full-circle moment.”

- Paloma Elsesser

Partners

Paloma Elsesser

Starkman & Associates

Thistle Brown

Bruno Luglio

Marissa Smith